LIST OF STEVE'S ARTICLES - downloads available under "MORE"

Peer Reviewed

 Mattei M.D., & Hellebusch S.J. (2017). Exploring the Limits of Arbitrary Coherence. Journal of Accounting and Finance. 17(8), 97-109.

Popovic, Smith, and Hellebusch. Attitudes on the Use of Social Media in Healthcare Communications. Journal of Communication in Healthcare, 2012.


Hellebusch SJ and Mullett GM. A Tale of Two Tests. Marketing Research. Summer, 2008.


Shiffman, Gitchell, Rohay, Hellebusch and Kemper. “Smokers’ Preferences for Medicinal Nicotine vs. Smokeless Tobacco” American Journal of Health Behavior, 2007. 


Mattei and Hellebusch, “Simplified Data Analytics for the Accurate Evaluation of a New Venture’s Market Potential” New England Journal of Entrepreneurship, Vol. 9, No. 2. Fall, 2006. 


Smith, Hellebusch, Mandel. “Patient and Physician Evaluation of a New Bulk Fiber Laxative Tablet” Gastroenterology Nursing, 26-1, 31-37, January/February, 2003.


Shiffman, Rolf, Hellebusch, Gorsline, Gorodetzky, Chiang, Schleusener and Di Marino. "Real-world efficacy of prescription and over-the-counter nicotine replacement therapy" Addiction, 97, 505-516, 2002.


Trancik, Spindler, Rose, Cuddihy, and Hellebusch. “Incidence of Androgenetic Alopecia in Males 15 to 17 Years of Age.” EHRS Convergence Abstract, October, 2001.


Hellebusch, S.J. 1976. On improving learning and memory in the aged: The effects of mnemonic strategy, transfer, and generalization. Dissertation Abstracta International, 1459-B (University Microfilms No. 76-19, 496).


Non-peer Reviewed Journals

Non-peer Reviewed Journals

Hellebusch, SJ. When a Total is Less Than the Sum of the Parts” Quirk’s Marketing Research Review, June, 2018, 26-27.

Hellebusch, S.J. “Under the Influence” Quirk’s Marketing Research Review, May, 2010

 

Hellebusch, S.J. “Arbitrary Incoherence: A Failure to Replicate” Quirk’s Marketing Research Review, December, 2010


Hellebusch S.J. Sample Quality: Selecting One from Many. Quirk’s Marketing Research Review, June, 2009. 16-18.


Hellebusch, S.J. “Measuring the Signal” Medical Marketing & Media, March, 2008.


Hellebusch, S.J. “A Wasted Opportunity” Quirk’s Marketing Research Review, November, 2007. 


Hellebusch, S.J. “You Have My Word On It” Quirk’s Marketing Research Review, June, 2007. 


Hellebusch, S.J. "Know Sample Quantity for Clearer Results" Marketing News, September 15, 2006. 


Hellebusch, S.J., “Total Unaided Awareness?” Quirk’s Marketing Research Review, March, 2006. 


Hellebusch, S.J., “Ordered Up Wrong” Quirk’s Marketing Research Review, February, 2006. 


Hellebusch, S.J. “The Cool Logic of Chi Square” Quirk’s Marketing Research Review, January, 2005. 


Hellebusch, S.J. “Cost Grows When Needed Research Overlooked” Marketing News, September 15, 2004.


Hellebusch, S.J. “Let’s Test Everything” Quirk’s Marketing Research Review, May, 2004.


Hellebusch, S.J. “Infotainment Polls Give MR a Bad Rap” Marketing News, February 1, 2004.


Hellebusch, S.J. “By the Numbers: To Double Code or Single Code” Quirk’s Marketing Research Review, December, 2003.


Hellebusch, S.J. "Could, Would, Should, and Can. Which Word Should Be Used in Label Comprehension Testing?" Regulatory Affairs Focus, June, 2002.


Hellebusch, S.J. "Switching: Toward a Process" Regulatory Affairs Focus, August, 2001.


Hellebusch, S.J. "One Chi Square Beats Two Z Tests" Marketing News, June 4, 2001.


Hellebusch, S.J. "Label Testing: Molehills from Mountains" Regulatory Affairs Focus, February, 2001.


Hellebusch, S.J. "Don't Read Research by the Numbers" Marketing News, Sept. 11, 2000.


Hellebusch, S.J. "Why No Label Comprehension Standards?" Regulatory Affairs Focus, January, 2000.


Hellebusch, S.J. "Survey May Not Measure True Awareness" Marketing News, Sept. 27, 1999.


Hellebusch, S.J. "The Wright Stuff" Regulatory Affairs Focus, May, 1999.

book

Publication

Hellebusch, S.J. The Art of Marketing Research, 2011, MicroPress, Bellevue, KY.