OTHER HELLEBUSCH PUBLICATIONS 

Arbitrary incoherence, or, a failure to replicate

Arb.Inco.Fail.Replicate (pdf)

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Under The Influence

Under The Influence.Quirks.0510 (pdf)

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Sample Quality. Selecting One From Many

Sample Quality. Selecting one from Many (pdf)

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Measuring the Signal

Signal Strength Article 3-08 (pdf)

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A Wasted Opportunity

A Wasted Opportunity-Nobody's Home (pdf)

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You Have My Word On It

You Have My Word on It (pdf)

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Know Sample Quality for Clearer Results

Sample Quality. Selecting one from Many (pdf)

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Total Unaided Awareness

Total Unaided Awareness (pdf)

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Ordered Up Wrong

Ordered Up Wrong (pdf)

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The Cool Logic of Chi Square

The Cool Logic (pdf)

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Cost Grow when needed research overlooked

Costs Grow When Research Overlooked (pdf)

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let's test everything

Let's Test Everything! (pdf)

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Infotainment polls give MR a bad rap

Infotainment Polls Give MR a Bad Rap (doc)

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could, Would, should, can

Could Would Should Can (pdf)

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Switchingtoward a process

Switching Toward a Process (pdf)

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one chi square beats two zs

One Chi Square beats Two Zs (pdf)

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label testing: moehills from mountains

Label Test.Molehills from Mts (pdf)

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don't read research by the numbers

Dont Read Res. by Nos. (pdf)

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why no label comprehension standards?

Why no label comp standards (pdf)

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